... in Spain. It also explores the moderating effects of mobile phone ownership and advertising exposure on these relationships. Design/methodology/approach A survey was conducted with a representative sample of 1,070 Spanish children aged 10–14. The direct and moderated effects of the message attributes...

...Suzanna Opree; Moniek Buijzen; Eva van Reijmersdal Purpose The aim of this study is to determine which of previously used survey measures can be considered the most appropriate to assess children’s advertising exposure. First, three levels of content specificity for assessing children’s exposure...