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Keywords: Advertising familiarity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 79–95.
Published: 27 September 2024
... with their children over the purchase of consumer goods. Findings Results showed differences regarding how parents’ advertising knowledge and familiarity were linked to their mediational practices and their child’s consumer behavior. Specifically, advertising familiarity was associated with increased mediation...
Includes: Supplementary data
