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Journal Articles

Parental mediation of mobile/digital devices and children’s consumer behavior: examining the role of parental understanding of mobile/digital advertising

Cecilia Sada Garibay, Eunjoo Choi, Matthew A. Lapierre
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 79–95.
https://doi.org/10.1108/YC-03-2024-2019
Published: 27 September 2024
... at: csada@arizona.edu and csada@up.edu.mx 09 03 2024 23 07 2024 09 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Mobile advertising Advertising mediation Children’s consumer behavior Advertising knowledge Advertising...
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