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Keywords: Aesthetic Capital
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 153–166.
Published: 16 July 2019
...-oriented consumer culture. We investigate if the mothers we interviewed see their children as their extended self and actually are negotiating their own aesthetic capital through their children’s clothing. Design/methodology/approach In this study, we utilise 10 semi-structured themed interviews...
