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Keywords: African American
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 367–380.
Published: 16 November 2012
... may beneifit by developing ethical non‐harmful iterations of marketing‐mimicry in their market space. Social implications Scholars who analyze teen‐themed marketing strategies often tend to construct some version of the “global teenager”. The current paper focuses largely on African American...
