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Keywords: Age Compression
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (3): 187–189.
Published: 01 April 2000
...Raymond Hastings This paper aims to summarise a series of observations from many different research projects and propose two frameworks of understanding for those who are marketing to children; international cultural differences among children and age compression. © MCB UP Limited 2000...

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