...Ruppal Walia Sharma Purpose – This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand and purchase intention, and which age groups respond more favorably to a given cue. Design...

... shoppers Mall retailers Persuasion Coping strategies Consumer behaviour Age groups Teens love spending time at the mall with all of its social and material attractions, and retailers certainly view teens as a lucrative market. The teen market is growing in size and spending power (NPD Group...

..., however, which finds that children, while being aware of issues, are in fact quite satisfied with their status as children, rather than wanting to be older than they are. © Emerald Group Publishing Limited 2004 Children (age groups) Adolescents Marketing Age groups Kids growing older...