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Keywords: Alcohol consumption
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 613–636.
Published: 25 February 2026
...), and a wide variety of alcohol types consumed, including 39% beer, 31% wine and 27% liquor (Brenan, 2021). In addition, alcohol consumption has risen since the COVID-19 pandemic (Julien et al., 2022). In the USA, drinking is often used to enhance or enrich celebratory experiences (White et al...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 539–554.
Published: 30 August 2021
...Kagiso Matjila; Leeford Edem Kojo Ameyibor; Yvonne Saini Purpose This paper aims to estimate the effects of three socialization agents in the form of advertising exposure, parental influence and peer influence and effects of personal attitude on youth alcohol consumption behaviour in South Africa...
