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Keywords: Animal fugue
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–23.
Published: 22 July 2026
...Chao Wang; Xiangyi Wang; DaWei Zheng Purpose This study aims to examine how Chinese youth use “animal fugue” emojis (i.e. personified animal images such as capybara, Malo [monkey] and mouse) as a distinctive mode of mimicry in social interaction. By analysing the psychological motivations...
