...Tilen Pigac Purpose This study aims to examine whether polite phrasing functions as a micro-linguistic social cue in conversational artificial intelligence ( AI ) and whether its effects differ across generational cohorts. Drawing on anthropomorphism and media-equation theory, it investigates how...

...Amy Wong; Jimmy Wong Purpose This study aims to investigate the influence of service robot anthropomorphic factors on trust and emotion, which subsequently affect consumer outcomes such as value co-creation and consumer wellbeing. Design/methodology/approach The authors gathered empirical data...