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Keywords: Anticipation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (2): 199–217.
Published: 11 July 2018
... (absolute ideal versus relative ideal) and reacting to the surprise (initial acceptance versus initial rejection). Research limitations/implications By exploring a phenomenon in which children’s anticipation for a vacation is largely absent or limited, surprise family vacations reveal culturally...
