Keywords: Anxiety
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (1): 1–13.
Published: 30 October 2018
...Subin Sudhir; Anandakuttan B. Unnithan Purpose This study aims to explore rumor sharing behavior among young consumers by evaluating the role of state anxiety and arousal as fundamental triggers to rumor sharing behavior. This study asserts that young consumers share rumors for emotional...
Journal Articles

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