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Keywords: Apartment rental advertising
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 367–377.
Published: 11 April 2023
... the power of VR in apartment rental advertising, particularly in targeting the youth in China market. To fill this research gap, this study aims to figure out how young consumers perceive VR advertising and characteristics of VR used in apartment rental advertisements, and how VR advertising affects young...
