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Journal Articles
Advertising foods to Indian children: what is the appeal?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (2): 178–192.
Published: 10 June 2014
...Pavleen Soni; Jyoti Vohra Purpose – This paper aims to identify the nature of themes/appeals used in food commercials shown on children’s networks in India. Marketers use various themes/appeals in TV advertisements to influence food consumption habits of children. Children are also found to focus...
