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Keywords: Approach-avoidance theory
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 382–396.
Published: 28 December 2021
... Buying behavior Factor Gen-Z Approach-avoidance theory Bubble tea demographic information and purchase experiences (what brand, where, when and how often); approach-avoidance factors affecting purchasing behaviors: participants’ motivation behind purchase behaviors, how...

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