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Keywords: Aroian test
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Journal Articles
Young consumers' views of infused soft drinks innovation
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 392–406.
Published: 16 November 2012
... was validated by the first‐ and second‐order confirmatory factor analysis (CFA) of SEM. The multi‐dimensional variables of the taste, mood and health of the infused drinks were computed by the moderated mediation process and the final mediation effects were confirmed using Aroian tests. Findings...
