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Keywords: Arts marketing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 109–131.
Published: 03 April 2020
... into account to underline the gap existing in many current arts marketing strategies that are targeting young visitors – and especially adolescents. Taking into consideration these various evolutions, understanding how the art experience is designed in the twenty-first century and how this can impact...
