Keywords: Asian values
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (2): 138–152.
Published: 10 June 2014
... Consumer behaviour Asian values New ecological paradigm Pro-environmental behaviour The two most populous cities in Vietnam, Ha Noi and Ho Chi Minh City, are facing environmental problems typical to that of most major cities in developing countries in Southeast Asia. Such problems include...

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