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Keywords: Aspirational labor
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 835–855.
Published: 28 April 2026
...; the normalization of aspirational labor among minors; the transformation of parental mediation into a participatory promotional practice; and the rearticulation of childhood as a commercially productive social identity. Originality/value This study identifies two mechanisms linking platform capitalism to youth...
