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Keywords: Backcasting
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 299–313.
Published: 30 July 2019
... at an unacceptable social and environmental cost. Given these increasing demands, radical changes to present practices of production and consumption are needed to enable a sustainable future. Design/methodology/approach To address this the projective technique of backcasting was used in a pilot study to explore...
