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Keywords: Bangladesh
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Journal Articles
A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 513–539.
Published: 16 June 2023
... research conclusions. The survey contains a large proportion (62%) of respondents with an income of less than BDT 40,000 per month, a price-sensitive demographic in Bangladesh. The price of OF was not included in this study though price sensitivity may have impacted the study’s findings. Practical...
