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Keywords: Banks
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (4): 264–276.
Published: 23 November 2010
... their choice of banks. It also looked at what factors influence their satisfaction, loyalty, and behavioral intentions with regard to their banking needs. Design/methodology/approach Using a multiple‐item survey instrument, 242 Austrian respondents were queried on what factors affect their choice of banks...
