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Keywords: Behavioral intention
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Journal Articles
Effectiveness of the use of threats in communication with children (aged from 8 to 12)
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 614–629.
Published: 01 July 2021
... advertising is highly predictive of behavioral intentions. Hence, we propose the following hypothesis: H3. A favorable attitude toward the communication has a positive effect on children's intention to adopt the desired behavior. Q1. Is a communication in dental health...
