Skip to Main Content
Keywords: Behavioral intention
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 614–629.
Published: 01 July 2021
... advertising is highly predictive of behavioral intentions. Hence, we propose the following hypothesis: H3. A favorable attitude toward the communication has a positive effect on children's intention to adopt the desired behavior. Q1. Is a communication in dental health...

or Create an Account

Close Modal
Close Modal