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Keywords: Behaviour
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Journal Articles
Understanding UK university students’ day-to-day spending: a qualitative study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers 1–16.
Published: 04 May 2026
...Theepa Cappelli; Adrian P. Banks; Benjamin Gardner Purpose When starting university, most students manage their own money independently for the first time and encounter financial challenges that can negatively affect academic performance, mental health and well-being. Behaviour change...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 38–54.
Published: 25 November 2024
... towards purchasing sustainable fashion. The authors also examine the enablers (environmental concern, durability and fashion leadership) and barriers (fashion consciousness and price sensitivity) of sustainable fashion purchase behaviour. Design/methodology/approach The authors used a Web-based self...
Journal Articles
Marketing toys without playing around
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 381–391.
Published: 16 November 2012
... groups) Parents Advertising Play Transformative research Social responsibility Behaviour The first four of the “the psychologists' six toy‐buying principles” involve characteristics of toys themselves, and were used to design the hypothetical descriptions of the toys used in our study. Our...
Journal Articles
Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 189–203.
Published: 31 August 2010
... The study explores the possibility of using ethnicity as a target variable for adolescents in an Eastern context. It investigates the issue in a holistic manner by incorporating views from target as well as non‐target groups. Ethnic groups Target markets Adolescents Malaysia Attitudes Behaviour...
Journal Articles
“As soon as you get on Bebo you just go mad”: young consumers and the discursive construction of teenagers online
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Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (4): 283–296.
Published: 20 November 2009
.... Foucault's (1977) theory of the “technology of the self” suggests that culture “polices” and structures our presentation of our selves. From this perspective, identity is seen as determined by structures – people regulate their behaviour, expression and view of themselves in accordance with surrounding...
Journal Articles
What do young people want from today's BBC? Initial observations from outreach work carried out by the BBC's Regional Audience Council for London
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (4): 254–264.
Published: 21 November 2008
... 2). The data is particularly worrying for broadcasters as it indicates that it is the older members of the population who continue to remain loyal to mainstream television, at present, thus preserving some vestige of “mass” audience behaviour. However, while one hypothesis might be that young...
Journal Articles
The everyday practices surrounding young people's food consumption
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Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (3): 215–227.
Published: 29 August 2008
... of food consumption may affect the uptake of school meals as well as family meals, and this may impact upon young people's dietary choices and behaviour. Additionally, the results indicate that parents (and teachers) learn from children about new ways to maintain family relatedness and love at mealtimes...
Journal Articles
Lead users in social networks of children
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Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (2): 90–103.
Published: 13 June 2008
... of innovations is examined. Design/methodology/approach An experiment is conducted at primary schools in The Netherlands, with children aged between 8 and 12 years. An innovation is introduced in a social network (school class). Lead users are identified and their adoptive behavior is examined. Findings...
Journal Articles
Policy, Politics and Research
Available to Purchase
International Journal of Advertising and Marketing to Children (2001) 2 (4): 253–257.
Published: 01 January 2001
...Lionel Stanbrook Advertising cannot produce a behavioural effect but is nevertheless presumed to have long term effects on dietary behaviour, exploit gullible children and have a persuasive influence greater than parental guidance, educational influences or other interests not vested...
Journal Articles
The Use of Focus Groups in Toy Testing
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International Journal of Advertising and Marketing to Children (1999) 1 (2): 159–162.
Published: 01 February 1999
... methods you can use to gain information to help you make your toy the best it can be. © MCB UP Limited 1999 Established Methods Testing Behaviour Prototypes The Use of Focus Groups in Toy Testing Keywords: Established Methods, Testing, Behaviour, Prototypes The Use of Focus Groups...
