... remains under-studied. This exploratory study aims to investigate how exposure to thin vs curvy models in fashion advertising relates to adolescent girls’ body image attitudes and purchase intentions. Design/methodology/approach Thirty-four adolescent girls participated in six focus groups using photo...

..., body image and physical appearance. They criticized female images in ads as unrealistic but identified with female images that were natural and conventional. Research limitations/implications The interviewees were recruited from two secondary schools that may not have been representative...