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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (3): 219–222.
Published: 01 April 2000
...Brian Hirman At the end of 1999, Bookmark and KinderNet5 took the initiative to develop a child‐friendly ‘kids community’ on the Internet. The first version of the site went online at the end of March 2000 and is called Kaboem ( www.kaboem.nl ). The initiators of Kaboem are convinced...

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