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Keywords: Botswana
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (4): 307–319.
Published: 23 November 2010
...Rina Makgosa Purpose The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana. Design/methodology/approach A survey research design was used. Data were collected from...
