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Keywords: Brand Behaviour
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Journal Articles
International Journal of Advertising and Marketing to Children (2001) 3 (1): 23–30.
Published: 01 February 2001
... parents are more highly influenced by their kids when making a major purchase: according to a recent study, two-thirds of parents said that their children influenced a vehicle purchase. Not only that, but we are starting to see 'brand behaviour' among children as young as 2. By age 3 or 4...
