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Keywords: Brand experience
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 873–889.
Published: 11 May 2026
... engagement ( CE ), brand experience ( BE ) and purchase intention of young Saudi consumers. Design/methodology/approach The survey was conducted with young consumers in Saudi Arabia, and the 221 acceptable responses were analyzed using partial least squares structural equation modeling. Findings...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 255–272.
Published: 08 October 2019
... the association between brand experience (BE) and purchase intention toward green apparels. Research limitations/implications Data were collected from young consumers. Further the impact of only few determinants was studied. Practical implications The study offers deep insights into the role of CE...
