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Keywords: Brand name recall
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 77–90.
Published: 20 March 2020
...Lizardo Vargas-Bianchi; Marta Mensa Purpose The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this recall effort. The question arises...
