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Keywords: Business education
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (3): 230–243.
Published: 23 August 2013
... on (a) risk aversion, (b) cognitive biases and (c) SRI. © Emerald Group Publishing Limited 2013 Business education Generation Y Financial planning Consumer behaviour Decision making Students Malaysia Economic and finance theories assume individuals are rational and optimal...
