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Keywords: CGI
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 468–484.
Published: 10 May 2023
... (Marwick, 2018 ; Djafarova and Rushworth, 2017). Brand managers leverage the large follower base of both influencers to increase brand awareness and purchase intentions (Breves et al., 2019). Virtual influencer Influencer marketing Social media CGI Millennials Conceptual framework...
