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Keywords: COM-B theory
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (3): 349–367.
Published: 02 January 2024
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Financial behaviour Behaviour change Financial education Young adults COM-B theory Young adults, on the threshold of living independently, begin to face significant financial challenges...
