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Keywords: Canada
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Journal Articles
Parents' views of supermarket fun foods and the question of responsible marketing
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (3): 201–215.
Published: 23 August 2013
... audiences, distracting messages, and deceptive messages. © Emerald Group Publishing Limited 2013 Supermarket food Fun food Packaging Marketing Parents Children (age groups) Food packaging Canada The childhood obesity epidemic has sparked considerable interest in food marketing...
Journal Articles
Exploring locality and college binge drinking: a Polish and Canadian perspective
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (4): 320–329.
Published: 23 November 2010
... and public venue on students' binge drinking. Design/methodology/approach The research method employed was four focus groups interview conducted with 25 college students in Poland and Canada where the incidence of binge drinking is high. Focus group data were transcribed, the Polish sample was translated...
Journal Articles
Concerned Children’s Advertisers leads the way
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (4): 24–28.
Published: 01 September 2005
...Barbie Clarke; Catherine Gardner Interviews Cathy Loblaw and Diana Carradine, who established Concerned Children’s Advertisers in Canada 15 years ago; its aim is to inform children about social issues, advertising and the media. Lists the four platforms in the CCA process: The Broadcast Code...
Journal Articles
Kid law: advertising to children in Canada
Available to Purchase
International Journal of Advertising and Marketing to Children (2003) 4 (4): 63–70.
Published: 01 September 2003
... Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association. Focuses next on Quebec’s provincial laws for advertising...
