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Keywords: Caring consumption
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (1): 84–93.
Published: 14 April 2014
...Brian Young; Mayumi Takahashi Purpose – The aim of this article is to examine the topic of mothers' consumption, particularly how mothers of young children as primary caregivers are involved in contemporary consumer culture in Japan, by using the concepts of “caring consumption” and “ideological...
