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Keywords: Celebrity attachment
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 332–347.
Published: 17 August 2015
... Consumer behaviour Celebrity attachment Model emulation Sport stars Endorsement deals with celebrities lead to benefits to brands, as admiration for the celebrity’s accomplishments tends to be transferred to the brands they are associated with (Erdoğan, 1999 ; Halonen-Knight and Hurmerinta...
