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Keywords: Charitable donations
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Journal Articles
Money matters: does the symbolic presence of money affect charitable giving and attitudes among adolescents?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 329–336.
Published: 16 November 2012
... Charitable donations Adolescents An important question (and contribution) of the current study is whether priming money cues has a similar impact on adolescents as found in previous research with adults. Research suggests that the majority of young adults first learned about their favorite charities...
