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Keywords: Child behaviour
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Journal Articles
Paying to play: an economic experiment examining children’s avatar preferences and their willingness to pay for them
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 219–235.
Published: 16 August 2019
... Jennings can be contacted at: abjenn@umich.edu 28 12 2018 03 05 2019 12 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Field experiment Gender bias Video games Child behaviour Gender preferences Bias in video...
