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Keywords: Childhood
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 485–499.
Published: 19 May 2023
...Minna Kallioharju; Terhi-Anna Wilska; Annamari Vänskä Purpose The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood...
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 296–309.
Published: 11 July 2018
... and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption. Originality/value The analysis contributes to the authors’ understanding of parenting, childhood...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 331–341.
Published: 15 November 2013
... with a reflexive analysis about the operations of categorization of objects. The analysis of objects require both technological and semiotical approaches. Findings – In the context of globalization and commodification of childhood, but also of the globalization and mediatization of sports, the research shows...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 147–160.
Published: 08 June 2012
... was constant, obese workers were less likely to receive favorable work assignments, and obese workers were judged less successful than non‐obese workers. United States of America Children (age groups) Gender Perception Obesity Paediatrics Doctors Childhood Influences Children are users...

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