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Keywords: Children's Holidays
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Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (3): 181–191.
Published: 01 March 1999
.... The research reveals that for parents holidays are all about compromise and risk, and that children are a key part of the decision making unit. 75% of parents show their children holiday brochures and ask what they think, and children proactively offer ideas and suggestions about the choice of holiday...
