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Keywords: Children’s consumer behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 79–95.
Published: 27 September 2024
... advertising knowledge, familiarity and parental media mediation are associated with children’s consumer behavior. Design/methodology/approach The approach adopted was a cross-sectional survey of 500 American parents with at least one child between the ages of 5 to 14 who were recruited via Qualtrics...
Includes: Supplementary data
