... the amount of stereotyping found in general advertisements aimed at adults in many western countries. Adrian Furnham can be contacted at: a.furnham@ucl.ac.uk © Emerald Group Publishing Limited 2013 Children (age groups) Advertising Games Advertising effectiveness Gender Stereotyping...

... (age groups) Food packaging Canada Most scholars agree, however, that food packaging warrants more recognition as a marketing tool and more regulation overall (Berry and McMullen, 2008 ; Elliott, 2012b ; Mehta et al., 2012 ; Page et al., 2008 ; Hebden et al., 2011...

... preference Brand choice Children (age groups) Advertising effectiveness United States of America Imitation is said to be the “sincerest form of flattery,” a motto which describes the intended outcome of using branded product placements. Branded product placements are paid messages intended...

... that might satisfy various motives helps researchers begin to understand how particular motives may lead to increases or decreases in risky behavior; in this case, preteen disclosure of personal information. Online privacy Children's privacy Social networks Information disclosure Children (age groups...

... Toys Marketing Values Children (age groups) Parents Advertising Play Transformative research Social responsibility Behaviour The role of marketing messages aimed at parents is an important and under‐studied aspect of toy marketing. Developmental psychologists are particularly concerned...

... Charitable giving Gender United States of America Children (age groups) Money Individual behaviour Charitable donations Adolescents As a people, the US is both a generous nation on the one hand (Giving USA, 2011) and a nation of profligate spenders on the other (Roberts, 2011). The common...

... consumers report in research. © Emerald Group Publishing Limited 2012 Pester power Parent‐child purchase relationship “The game” Familial relations Consumer behaviour Children (age groups) Pester power reportedly results in a number of negative effects on parents and children...

...”, an alternative consideration of the theory and practice of age‐segmentation is presented. Segmentation Liminality Tweens Social constructionism Consumption Children (age groups) Young consumers Market segmentation © Emerald Group Publishing Limited 2012 Market segmentation was first...

... decisions, made by the consumers with the family members, which in turn have an effect on other family members' wish and attitude (Foxall, 1977 ; Desai, 2008). India Children (age groups) Influence Family Family buying process Product clusters The consumer movement in India is as old...

... Lundby can be contacted at: erika.lundby@lnu.se © Emerald Group Publishing Limited 2012 Sweden Children (age groups) Money Social behaviour Consumption Economic resources Tweens Pippi braided her hair into two tight braids that stuck straight out. She considered. “How would...

... providers to be judged less positively. United States of America Children (age groups) Gender Perception Obesity Paediatrics Doctors Childhood Influences Children are users and consumers of health care services. Although children are exposed to pediatricians at a very young age, children...

... consumer Familiarity Brand image Brand awareness Consumer behaviour Children (age groups) From a very early age, children are exposed daily to a large number of brands. They begin to build a relationship with some of them, which will continue beyond childhood. Indeed, a large number of brands...

... (Moschis, 1987). © Emerald Group Publishing Limited 2012 Children as active consumers Re‐appropriation Re‐semantization Consumer learning Apparel stores Consumer behaviour Children (age groups) Italy The active role of children in consumer spaces is a relatively recent area...

... representations of feelings and emotions to elicit findings. © Emerald Group Publishing Limited 2011 Children (age groups) Food products Marketing Promotional methods Ethics Toys A child's first request for a product occurs at about 24 months of age and 75% of the time, this request...

.... In particular, it enriches the research on food learning by showing how social interactions are involved in compliance with institutional rules and cultural norms. Children (age groups) Obesity Consumer behaviour Social interaction Schools Children's earliest learning about food occurs within...

... Piaget's (1952) pre‐operational stage. © Emerald Group Publishing Limited 2011 Advertising Brands Children (age groups) Logos Mass media Organizations often spend time and money to create a memorable logo that will represent them well and will remind the public about their presence...

... determined by biology […]. On the contrary, childhood is historically, culturally and socially variable (Buckingham, 2000 , p. 6). © Emerald Group Publishing Limited 2011 Children (age groups) Theme parks Advertising Denmark Consumers The remainder of the paper is structured...

..., it enhances the work on the impact of color on children's decision‐making process. From a methodological point of view, it adds to the range of experimental designs used to research the child target. © Emerald Group Publishing Limited 2011 Children (age groups) Packaging Colour Decision making...

... 2010 Advertising Children (age groups) Nigeria Ethics Regulation The popularity of advertising as a major marketing communication tool that is frequently used by marketers to communicate with their various target audiences is commonly acknowledged. As noted by Yeshin (2006...

... only and 36 percent female only. © Emerald Group Publishing Limited 2010 Food packaging Parents Consumer behaviour Decision making United Kingdom Children (age groups) Current shifts in food trends have led to changes from normal, day to day food marketing to a focus...