... audiences, distracting messages, and deceptive messages. © Emerald Group Publishing Limited 2013 Supermarket food Fun food Packaging Marketing Parents Children (age groups) Food packaging Canada The childhood obesity epidemic has sparked considerable interest in food marketing...

...). This study looks at the same issue but focuses on advertising aimed at children. Adrian Furnham can be contacted at: a.furnham@ucl.ac.uk © Emerald Group Publishing Limited 2013 Children (age groups) Advertising Games Advertising effectiveness Gender Stereotyping Previous...

... exposure Consumer socialization Brand preference Brand choice Children (age groups) Advertising effectiveness United States of America Children, pre‐teenagers, and teenaged adolescents are segments that are often targeted by marketers (Brown and Washton, 2005, 2008). Pre‐teenagers, also known...

... as well. Girls donated an average of $6.76 compared to boys who donated $5.78 on average. Girls averaged 19.95 on the attitudes toward charitable giving compared to 18.69 for boys. Money salience Charitable giving Gender United States of America Children (age groups) Money Individual behaviour...

... without “brain” language, marketers can support children's development and parents' values. Originality/value This paper provides insights into the effects of toy and ad characteristics on parents' perceptions of toys and what is important for their children. Toys Marketing Values Children (age...

... personal information from children under 13 years of age unless those website operators use a reasonable method to obtain parental consent (FTC, 2008). © Emerald Group Publishing Limited 2012 Online privacy Children's privacy Social networks Information disclosure Children (age groups...

... relationship “The game” Familial relations Consumer behaviour Children (age groups) While much has been written about pester power (see for example, Isler et al., 1987 ; Valkenburg and Cantor, 2001 ; Nicholls and Cullen, 2004 ; McDermott et al., 2006 ; Powell et al...

... Consumption Children (age groups) Young consumers Market segmentation From a methodological perspective, this paper encourages a diversion from quantitative, cause and effect methods of data collection often used by those wishing to understand activity within young consumer segments. In line...

... Emerald Group Publishing Limited 2012 India Children (age groups) Influence Family Family buying process Product clusters Therefore, the current study aims to identify distinct product clusters based on children's influence levels and compare children's influence for the identified...

... Children (age groups) Money Social behaviour Consumption Economic resources Tweens Pippi braided her hair into two tight braids that stuck straight out. She considered. “How would it be if we went into town and did some shopping?” she said at last. “But we haven't any money”, said Tommy. “I...

... was constant, obese workers were less likely to receive favorable work assignments, and obese workers were judged less successful than non‐obese workers. United States of America Children (age groups) Gender Perception Obesity Paediatrics Doctors Childhood Influences Children are users...

... challenge. © Emerald Group Publishing Limited 2012 Brand character Brand relationship Child consumer Familiarity Brand image Brand awareness Consumer behaviour Children (age groups) As a component of brand identity, brand character contributes to the improvement of young consumers...

... than adults. Children as active consumers Re‐appropriation Re‐semantization Consumer learning Apparel stores Consumer behaviour Children (age groups) Italy The active role of children in consumer spaces is a relatively recent area of investigation. Most literature concentrates...

... representations of feelings and emotions to elicit findings. © Emerald Group Publishing Limited 2011 Children (age groups) Food products Marketing Promotional methods Ethics Toys A child's first request for a product occurs at about 24 months of age and 75% of the time, this request...

... to others that surfaced during research. This study also combines methods that have only been used individually before (i.e. flashcards, in‐store observation and diary). © Emerald Group Publishing Limited 2011 Advertising Brands Children (age groups) Logos Mass media The promotion...

..., revealing the possible choices for entrees, dairy products and desserts (see Plate 2). © Emerald Group Publishing Limited 2011 Children (age groups) Obesity Consumer behaviour Social interaction Schools Children's earliest learning about food occurs within the family, and is therefore...

... and evoke a strawberry aroma by metonymy (Cavassilas, 2007). © Emerald Group Publishing Limited 2011 Children (age groups) Packaging Colour Decision making Consumers Initially, the child is invited to taste a square of chocolate from the different flavors used and to classify them...

... and Gilmore's experience realms and call for a new way of conceptualizing and offering experiences. This is interesting for researchers working with perceptions of childhood and actors working with commercial conceptualizations of experiences. Children (age groups) Theme parks Advertising Denmark...

... industry‐specific code of practice or guidelines, and generally are not legally binding. They are however, an integral part of the advertising self‐regulation system in Australia, and advertisers and marketers in Australia are expected to adhere to and comply with them. Advertising Children (age...

... of these practices. © Emerald Group Publishing Limited 2010 Children (age groups) Adolescents Consumers Internet Food industry Australia The issue of internet advertising to children is timely given both increasing rates of internet usage and moves to web‐based marketing by many food...