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Keywords: Children and inspired-to behavior
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Journal Articles
Do pop-up ads in online videogames influence children’s inspired-to behavior?
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Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 362–381.
Published: 22 December 2021
... importance, the effectiveness of pop-up ads and its advertising value in online videogames (O-VGs) to predict children’s inspired-to behavior remains scant. This study aims to investigate the underlying factors that explain the relationship between the four dimensions of pop-up ads and perceived advertising...
