...Zhihao Liu; Lijia Xu; Yicong Huang Purpose This study aims to examine the psychological ownership of niche fragrances among Generation Z (Gen Z) consumers in China, investigating how their sense of identity and exclusivity influence their preference for niche over mainstream international...

... among online influencers in China. The authors identified how characteristics of social media posts influence young consumers’ engagement with the posts. Design/methodology/approach The authors analyzed 1,779 posts from the Sina Weibo accounts of ten top-ranked online influencers by combining...

... clothes was never popular in China (Xu et al., 2014), recently, Chinese consumers especially young people have begun accepting it by adopting fashion subscription rental services because of the emerging retail business models such as the collaborative consumption and the membership service (Tao...

... and refined from the original scales in existing studies. The partial least squares structural equation modeling was used to analyze data collected from 258 college students in China. Other than assessing the path model’s explanatory power, this study examined the model’s predictive power toward predicting...

... consumers of cosmetics. Vít Hinčica can be contacted at: vit.hincica@vse.cz 22 11 2020 22 01 2021 04 04 2021 05 04 2021 06 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only China Consumption Businesses...

...Wei-Fen Chen Purpose This study aims to explore the consumption practices of globally-mobile, young consumers from China who experience both upward social mobility and geographically outbound mobility by studying abroad, echoing emerging scholarship of “moving consumption”. Design/methodology...

... of millennials from two of the world’s most populous nations: India and China. Design/methodology/approach Using online panels (Amazon M-Turk and sojump.com), online surveys were administered to an online sample of millennials aged 18-24 years from India (n = 253) and China (n = 255...

.... Social implications – The findings offer tentative insights related to the potential for promoting healthier eating habits for adolescents in urban areas of China. Originality/value – The study demonstrates how, within this rapidly changing food environment, food retailers are creating alliances...

... as household goods. Design/methodology/approach – An experimental study was conducted using a convenience sample of 216 male and female participants aged 17-21 years in Changchun, China. Participants were asked to respond to print advertisements using traditional and modern female images including...

... study reported on materialism in Macao. Kara Chan can be contacted at: karachan@hkbu.edu.hk © Emerald Group Publishing Limited 2013 Materialism Social comparison Consumer psychology Macao Surveys Young adults Leisure activities Individual behaviour Young consumers China...

... China Individual behaviour Sex and gender issues Hong Kong is a Chinese society influenced by Confucian tradition. A survey has confirmed that Hong Kong respondents have strong gender stereotypes. Less than one‐third of the Hong Kong respondents agree that women can realize their full...

...Joann Ngai; Erin Cho Purpose The luxury market in China has grown significantly in recent years. One unique characteristic of luxury consumers in China is their youth. While exploratory in nature, this study aims to identify and offer a meaningful understanding of different segments of young...

...Tao Sun Purpose This paper aims to examine how parental mediation of children's television viewing varies among urban and rural children in China. Design/methodology/approach A survey of 1,056 children ages 6 to 14 in nine Chinese provinces was conducted. Independent sample t‐tests were...

...Cheng Lu Wang; Kara Chan; Xiao Cai Purpose The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China. Design/methodology/approach...

.../methodology/approach University students from the People's Republic of China (PRC) in New Zealand were surveyed with an instrument based on Schwartz's “Values survey” and the understanding that cultural values are a powerful force shaping consumers' motivations, lifestyles and product choices. A central...

... at: edmundtmwut@yahoo.com.hk © Emerald Group Publishing Limited 2009 Family Decision making China According to Sheth et al. (1999 , p. 583), children in the USA accounted for over $60 billion of direct spending and influenced over $380 billion of spending by other members...

...Cheng Lu Wang; Marisa Planells Valero Purpose China's youthful advertising industry has changed a lot in little more than a quarter of century. A key for this spectacular growth is the enormous potential of the market for children in China. The paper aims to address this issue. Design...

... adults in urban China, specifically young professional women. Design/methodology/approach The subject was shadowed at work for two weeks during the Spring of 2007 and for an additional two weeks during the Spring of 2008. Social interactions and purchasing behavior were carefully observed, as well...

... and Ningbo (two major cities in coastal China) answered a self‐administered questionnaire. Findings Money attitudes were found to significantly affect young Chinese consumers' compulsive buying behaviour. Specifically, the Retention‐Time dimension significantly affected both male and female consumers...

...Kara Chan; Fan Hu Purpose This study seeks to quantify how children in urban China perceive someone described as owning many or few expensive toys. It aims to measure the types of possessions and personal characteristics they attributed to such individuals. This is an extension of previous...