Keywords: Chinese brands
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (1): 55–69.
Published: 16 April 2018
...Ting Jin; Wei Shao; Deborah Griffin; Mitchell Ross Purpose This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers. Design/methodology/approach A qualitative method is used including focus groups and in-depth personal interviews...

or Create an Account

Close subscription notice
Close access options