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Keywords: Chinese brands
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (1): 55–69.
Published: 16 April 2018
...Ting Jin; Wei Shao; Deborah Griffin; Mitchell Ross Purpose This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers. Design/methodology/approach A qualitative method is used including focus groups and in-depth personal interviews...
