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Keywords: Choice process satisfaction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 247–269.
Published: 08 January 2025
... Online buying intention Perceived risk Choice process satisfaction Self-efficacy Moderated mediation E-commerce, specifically in the retail space has witnessed a phenomenal growth in recent times (Center for Retail Research, 2020). The stupendous growth has led to an unprecedented spurt...
