...’ sustainable consumption behaviors (YCSCB) in the areas of food and clothing. Design/methodology/approach The scale was developed in a two-step, mixed-methods approach. In an initial qualitative interview study, the actual behaviors of theoretically selected young consumers (n = 8) were identified...

... understanding of customers and provides valuable guidelines to the modern marketer/retailer in designing the retail‐mix strategy in one of the fastest growing economies in the world. Consumer behaviour Decision making Young adults Clothing Emerging markets India © Emerald Group Publishing...

.... In clothing research, the importance of differentiating adolescents according to their age has also been demonstrated (Beaudoin and Lachance, 2006). This study examined the fashion consciousness of fashion consumers in the ages between 16 and 25 years in Matara, Southern Province, Sri Lanka. The hypotheses...

...Sudas Roy; Paromita Goswami Purpose The purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove the value‐psychographic traits‐clothing (VPC) purchase behavior hierarchy...