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Keywords: Cluster analysis Consumption styles
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Journal Articles
Segmenting young adults through their consumption styles: a cross‐cultural study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 348–360.
Published: 22 November 2011
..., 1986 ; Bakewell and Mitchell, 2003). France Turkey Young consumers Consumer behaviour Cross cultural studies Cluster analysis Consumption styles Market segmentation Young adults Developing countries The youth market is a big and growing market and young adults constitute...
