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Keywords: Cognitive CSR proximity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (6): 961–977.
Published: 11 June 2025
... by increasing consumer skepticism. Design/methodology/approach This research examines the differential effects of emotional and cognitive CSR proximity on consumer CSR engagement through two studies conducted on Chinese social media. Qualtrics was used for data collection, and SPSS Statistics 24 was used...
